Recently, I had the pleasure of working with the Tria Baby company. They created a simple product to help parents. Being a new parent myself I was thrilled for the opportunity! As soon as I heard the name of this brand I knew we had to use triangles but triangles in their raw form are the opposite of soft and sweet. they do not allude to that newborn baby smell that I really wanted to channel. the look we needed for this brand to shine would not be achieved if we settled so we didn’t settle.
I made the triangles look slightly hand drawn and grouped them together, similar to building block toys. the curves of the fonts add to the overall light, airy, playful feel. The colors are cute and classic. They say ‘baby’ without being generic. I love how it all comes together in simplicity!
Here is what the client had to say about the experience and outcome.
“We hired Branding Designs for a branding package and they were a dream to work with. They helped me narrow down my audience, took my thoughts about my brand, and gave me branding that was better than I could have hoped. I plan on using them later for some of my other graphic design work. If you are looking for someone who will take the time to understand you and your company and transform that into amazing imagery that can take your company to the next level look no further. Thank you Unicorn Branding Designs.”